The Marketing Specialization at the graduate level moves beyond fundamentals by focusing upon marketing management and marketing research. Learners will focus on customer strategic marketing as it encompasses relationship management, advertising and promotion, customer behavior, and product management. The final specialization project will assess competencies learned within the previous specialization courses.
MBA Course Sequence: MBA in Business Administration program requires 30 credit hours.
- Required Foundational Courses – 15 credit hours
- Specialization Courses – 15 credit hours
- Select 4 courses from the following 12 credit hours
- Required Specialization Signature Course: 3 credit hours